Toulmin Model

Thinking Tools5.3 Validating Impact and ExecutionAlso known as Toulmin Argument

Developed by Stephen Toulmin (The Uses of Argument, 1958).

Breaks an argument into claim, data, warrant, backing, qualifier, and rebuttal, showing exactly which link is weak or missing.

When to reach for it

When drafting or attacking a strategy memo, board paper, or negotiating position, and the reasoning has to hold up against a skeptic.

How it runs

  1. State the claim precisely.
  2. List the data offered in support.
  3. Say the warrant aloud: the rule linking data to claim.
  4. Give the backing for the warrant.
  5. Qualify the claim's strength and list the rebuttals.
  6. Ask whether a skeptic would accept the warrant.

Where it sits in SOLVE eX

Go to the source

  • The Uses of Argument, 1958

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